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For years, Premium A+ Content (commonly called A++) was invite-only, and most sellers never saw it.
Today, Amazon makes Premium A+ free for Brand Registered sellers who meet two catalog requirements.
Premium A+ provides significant commercial advantages over standard Basic A+: full-bleed 1464px banners that span the entire screen, embedded auto-playing video modules, interactive clickable hotspot pins, swipeable navigation carousels, and native Q&A accordions. Amazon says well-built Premium A+ can lift sales by up to 20%, compared with up to 8% for Basic A+. Treat those as ceilings, not forecasts.
Here is the exact step-by-step roadmap to unlock Premium A+ on your Seller Central account, along with module specs and design best practices.
The 2 Criteria to Unlock Free Premium A+ in Seller Central
Amazon checks eligibility on a rolling basis and switches Premium A+ on once you meet both requirements:
[Requirement 1: Brand Story Published]
Every active ASIN in your Brand Registry catalog must have an approved Brand Story.
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[Requirement 2: 5 Approved A+ Submissions]
You must have at least 5 approved A+ Content submissions in the past 12 months.
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[Automatic Access Granted]
Premium A+ options appear in your A+ Content Manager.
1. Published Brand Story on All Active ASINs
Every active ASIN owned by your brand in Amazon Brand Registry must have a published Brand Story module applied to it. If you have 20 ASINs in your catalog, all 20 must have an approved Brand Story live on the detail page.
2. At Least 5 Approved A+ Submissions
You need at least 5 approved A+ Content submissions across your catalog within the prior 12 months.
Pro-Tip for Small Catalogs: If you sell fewer than five products, you can reach five approvals by publishing separate A+ projects for genuinely different child variations (distinct colors or sizes, each with its own imagery) instead of one parent template applied to every variation.
Once both conditions are met, Premium options appear inside Advertising > A+ Content Manager. Amazon has changed these criteria before, so confirm the current requirements shown there.
Basic A+ vs. Premium A+ Feature Comparison
| Capability | Basic A+ Content | Premium A+ (A++) |
|---|---|---|
| Maximum Modules | 5 modules per page | 7 modules per page |
| Container Width | 970 px (centered with margins) | 1464 px (full-bleed responsive) |
| Video Modules | Not supported | Full video and video-with-text modules |
| Interactive Hotspots | Not supported | Tap-to-reveal hotspot icon pins |
| Comparison Tables | Standard comparison chart (up to 6 products) | Interactive comparison tables |
| Carousel Modules | Not supported | Horizontal swipeable carousels |
| Q&A Accordion | Not supported | Expandable native FAQ cards |
| Amazon's Stated Sales Lift | Up to 8% | Up to 20% |
The 4 High-Impact Premium A+ Modules
If you qualify for Premium A+, prioritize these four high-converting module formats:
1. Full-Bleed Video with Auto-Play (Premium Video)
Video is one of the strongest objection killers on mobile. Premium A+ lets you add a full-width video module (1464 × 600 px preview image; MP4 up to 200 MB and 180 seconds, at least 960 × 540).
- Rule: Design for sound-off viewing. Assume most shoppers scroll with the sound off. Use prominent text overlays highlighting key benefits. For video script inspiration, review our Amazon Sponsored Brands Video Guide.
2. Interactive Shoppable Hotspots (Premium Hotspot)
Upload a panoramic lifestyle photo and place interactive clickable pin icons over key product details. When a shopper taps a pin, a modal card opens showing a high-res close-up and supporting text.
- Why it converts: It transforms passive scrolling into an engaging product exploration experience, directly answering customer questions before they leave the page.
3. Comparison Slider Matrix (Premium Comparison Table)
Lets shoppers compare several products from your brand side by side, with specs and a link straight to each ASIN.
- Why it converts: It keeps shoppers within your brand ecosystem. If your flagship model is too premium, the comparison table routes them to your entry-level model instead of a competitor listing.
4. Interactive Q&A Accordion (Premium Questions & Answers)
Lets you address the top 5 questions submitted in the customer Q&A section of your listing using expandable accordion cards. Addressing sizing, warranty, compatibility, and cleaning instructions here prevents costly returns and pre-purchase abandonment.
For exact pixel dimensions across all modules, refer to our Amazon A+ Content Dimensions Cheat Sheet. For layout templates, explore our Amazon A+ Content Examples.
Common Reasons Amazon Rejects Premium A+
Because Premium A+ occupies massive visual real estate on detail pages, Amazon's editorial moderation team inspects submissions with heightened scrutiny:
- Letterboxing on Video: Avoid black bars on the top or sides. The video should fill its whole frame.
- Video That Only Works With Sound: If the story lives in the voiceover, a muted shopper gets nothing. Put every key point on screen as text.
- Unverified Claims: Writing "Best in Class", "Doctor Formulated", or citing clinical statistics without authorized substantiation will trigger a submission rejection.
- Ignoring Mobile Images: Premium image modules need their own mobile versions (600 × 450 px for full-width modules). Shrinking desktop artwork makes text unreadable on phones.
Build Consistent Premium A+ Modules in Minutes
Managing the creative production for 7 large-format, full-bleed modules usually requires high-end 3D software and costly agency retainers.
With nozam's A+ Content Generator, all Premium A+ banners, hotspot backdrops, and comparison graphics are built from your locked product geometry using Visual DNA™. Every asset is pre-sized to 1464px and checked with Compliance Guard before upload, so fewer submissions come back rejected.
